Football · Norway

Erling Haaland

Breitling ambassador, Nike's marquee striker — football's most bankable goalscorer brings Norway to a first World Cup since 1998.

Luxury relevance: 83/100

Commercial profile

Luxury relationships

Luxury partners

Breitling (ambassador since 2024)

Sport sponsors

Nike, Manchester City

Sport

Football

Luxury score

83/100

Intelligence timeline

Key signals

YearSignal
2026 Breitling's most prominent active footballer and Nike's marquee striker. Norway's first World Cup since 1998 makes him the tournament's highest-leverage new luxury exposure.