George Russell is a British Formula 1 driver who has competed for the Mercedes-AMG Petronas Formula One Team since 2022. Following Lewis Hamilton’s departure to Ferrari, Russell became the team’s lead driver for 2025. He has been an IWC Schaffhausen ambassador since 2022, and in early 2026 the partnership produced two limited-edition Pilot’s Watches co-designed […]
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IWC Schaffhausen
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Formula 1
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| Year | Signal |
|---|---|
| 2026 | George Russell is IWC Schaffhausen's primary Formula 1 driver ambassador. As Mercedes-AMG Petronas lead driver since Hamilton's departure, his profile has grown. The 2026 limited-edition co-designed watches represent the deepest driver-level activation in IWC's F1 history. Russell's engineering-focused public persona aligns well with IWC's brand values. |
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