LVMH's couture flagship. Kylian Mbappé has been a Dior ambassador since 2021 — fashion's most durable bet on a footballer as couture client.
Active sports: Football
Football
Kylian Mbappé
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Dior's football position is concentrated in a single relationship: Kylian Mbappé, ambassador since 2021 for Dior Homme and Sauvage. It is fashion's clearest athlete-as-couture-client strategy — narrow, deep, and durable across two World Cup cycles.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.