Gucci engages emerging tennis talent like Jannik Sinner to blend fashion innovation with athletic dynamism, targeting younger demographics and expanding its cultural relevance within the sport.
Active sports: Tennis, Formula 1, Football
Tennis, Formula 1, Football
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Gucci is Kering's flagship house and the luxury fashion brand most structurally committed to sport. In tennis, the Jannik Sinner 'Original Sinner' campaign established the brand as a serious presence at the top of men's tennis. In Formula 1, Gucci has confirmed a title sponsorship of the Alpine Formula One Team from 2027, making it fashion's most ambitious single-team F1 commitment. The brand's sport strategy uses athlete and team partnerships to reach younger global audiences while maintaining its fashion authority.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.