LVMH

Hublot

LVMH watchmaker that defined football timekeeping for 16 years — and walked away from FIFA in December 2025. Kylian Mbappé remains its marquee football ambassador.

Active sports: Football

Strategy

Sport activity

Active sports

Football

Athletes

Kylian Mbappé

Products

Analysis

Hublot defined football timekeeping across four World Cups, then exited the FIFA deal in December 2025 — leaving the 2026 tournament without a luxury timekeeper. Its football equity now runs through Mbappé and UEFA/Latin American positioning.