Louis Vuitton leverages iconic tennis events such as Wimbledon to create exclusive product collaborations and elevate brand prestige through cultural association with the sport’s heritage and elite audience.
Active sports: Tennis, Football
Tennis, Football
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Louis Vuitton operates luxury's most institutional sport strategy. In football: maker of the FIFA World Cup trophy travel trunk at every tournament from 2010 to 2022, an official multiyear partnership with Real Madrid since 2025, and Jude Bellingham as house ambassador since 2024. In tennis, the personalised trunk for Carlos Alcaraz extends the same object-led playbook.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.