TAG Heuer is a Swiss luxury watchmaker founded in 1860 in Saint-Imier. Part of the LVMH group, TAG Heuer returned as Official Timekeeper of Formula 1 in 2025 as part of LVMH’s 10-year global partnership with the sport. The brand has a history with Formula 1 stretching to 1969. Its product strategy spans the Formula […]
Active sports: Formula 1, Tennis
Formula 1, Tennis
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TAG Heuer returned as Formula 1's Official Timekeeper in 2025 as part of LVMH's $1B group deal. The brand's precision heritage and motorsport history — dating to 1969 — make it the most structurally embedded watch brand in the sport. Its Formula 1 collection and Connected smartwatch extend reach across collector and tech audiences.
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