The Rolex timing infrastructure at Wimbledon is the physical expression of the brand's Official Timekeeper and Patron relationship with the All England Club. The Rolex clocks on Centre Court and Court 1 are visible in every broadcast, placing the brand in the frame of every match without the brand needing to appear on an advertising board. This is brand integration at its most effective: the clock is a functional necessity of the event, and every second of play generates a Rolex brand impression for the global television audience.