From the 2027 Formula 1 season, the Alpine Formula One Team will race under Gucci’s visual identity as the Gucci Racing Alpine Formula One Team. The Gucci Racing livery — details of which are not yet public — will represent the first time a luxury fashion house’s visual identity has appeared as a title sponsor on a Formula 1 car. The livery marks a departure from Alpine’s current blue and pink colour scheme and will be developed in collaboration between Gucci’s creative direction and Alpine’s design team.